Overhauled Visa Direct’s digital design system to elevate it beyond repetitive templates. By introducing dynamic graphic elements and a social-first aesthetic, I built a flexible yet highly structured framework that allows for varied, story-driven content while staying completely aligned with their corporate brand book.

Working closely with a copywriter to develop the vision, I led the concepting and directed content creators hand-in-hand—ensuring every prop, location, and visual asset worked purposefully to deliver a cohesive, elevated brand experience across social, digital documents, and display banners.