ROLE: ART DIRECTION | BRANDING | GUIDELINES | EMAIL
ADT Security
BRAND FOCUSED CREATIVE
Played a key role in ADT’s brand evolution during the ADT+ launch with Google from bridging product, marketing, social media, and motion to create a cohesive, future-facing visual ecosystem.
Beyond systems work, I conceptualized and executed a test campaign that helped shape and validate the direction for ADT’s national “Brilliantly Safe” campaign, influencing the final creative rollout. I also authored comprehensive email design guidelines to unify lifecycle communications, ensuring consistency, accessibility, and efficiency across cross-functional teams.
ADT + GOOGLE LAUNCH
EMAIL SYSTEM
ICON SYSTEM
Icons designed as Brand Icons would have a 192px version that’s print-friendly with more details included and a 24px version that’s mobile-friendly, with minimal detail but keeping important elements in. A keyline grid was created for both sizes so that any future icons created are in the proper size.
And to give our teams more creative freedom, brand color versions were developed to be leveraged based on needs.
SAFE AT HOME CAMPAIGN
INTERACTIVE FILTER
INFLUENCER ACTIVATION
From brainstorming, illustrating, coding, testing, submission, rejection, submission again, and final platform approval from Facebook. The process was all worth it. Not only was the project enjoyable in itself, but watching the positive responses come from the engagement was rewarding as well. After just being live for 24 hours, the filter received over 18,000 impressions and 1,000 captures.
Read more about our Shorty Awards Here
COLLABORATORS
Steve Levy, Creative Director
Jeff Sobul, Copywriting