Played a pivotal role in ADT’s brand evolution during the ADT+ launch with Google — bridging product, marketing, and motion to create a cohesive, future-facing visual ecosystem.

I led the design of the updated app’s iconography system, creating a scalable framework that balanced clarity, usability, and brand expression across an evolving product experience.

Beyond systems work, I conceptualized and executed a test campaign that helped shape and validate the direction for ADT’s national “Brilliantly Safe” campaign, influencing the final creative rollout. I also authored comprehensive email design guidelines to unify lifecycle communications, ensuring consistency, accessibility, and efficiency across cross-functional teams.