As the Art Director for FedEx social, I drive the creative vision and organic strategy across all channels. From concept to execution, I curate fun, on-trend moments where the brand can authentically join the conversation. Partnering closely with a copywriter, I bring campaign ideas to life across static and video assets, while also concepting frameworks for external creators. We brief these creators collaboratively, working hand-in-hand to source locations and curate props that ensure flawless production. By staying at the intersection of pop culture and platform trends, I ensure the brand authentically connects online and IRL to drive awareness and product education.