ROLE: ART DIRECTION
Walmart: The Social Translation
SCALING FEEL GOOD STORIES: SOCIAL MEDIA ACTIVATION
Designed and executed a multi-platform content system for Walmart, translating key corporate initiatives — regenerative agriculture, health clinics, and an international bike manufacturing partnership — into audience-ready assets across LinkedIn, Instagram, and TikTok. The system spanned stats-driven infographics, video, and static content, each tailored to platform behavior and built to drive engagement and strengthen brand awareness around Walmart's broader business initiatives.
Care Without Barriers: Walmart's HIV Pharmacy Expansion
Walmart expanded its HIV-focused Specialty Pharmacy network to 80+ locations across 11 states, pairing trained care teams with everyday access to remove barriers for the HIV community.
WALMART + HEROTECH ECO PARTNERSHIP
Walmart's first major toy-category export from India: cruiser bikes from Hero Ecotech, built with 90%+ India-sourced materials, now in 400+ U.S. stores. Read the story here.
WALMART + PEPSICO PARTNERSHIP
A $120M, 7-year partnership between Walmart and PepsiCo aiming to bring regenerative farming practices to 2M+ acres of North American farmland. Read the story here.
COLLABORATORS
John Long, SVP Creative Director