ART DIRECTION
I led the visual concept and design execution for our agency’s NewFront event. From initial moodboards to final motion graphics and stage visuals, I crafted a cohesive visual identity that reflected the energy and innovation of our content. Collaborating across teams, I ensured every design touchpoint—from digital assets to on-site experience—told a unified story and elevated our brand presence. The result: a bold, immersive event that resonated with clients, partners, and press alike.
At the event we had the opportunity to work with multiple screens within the space to showcase some of the agency’s most recent and best case studies for brands such as Sephora, Crocs, Sensodyn, Kitchen-Aid, and Flonase.
SCREEN DESIGN
SPACE DESIGN
CREATIVE TEAM
Doug Speidel, Creative Director
Andrea Acevedo, Creative Director