In 2022, I had a dumb little idea: start a TikTok account about betta fish care. No face, no voice — just vibes, storytelling, and giving my fish way too much personality. Fast forward, and somehow I was running an OnlyFish account that people actually cared about. Like… thousands of them. Enough that people even started stealing my content (which is how you know you’ve made it, right?).

By 2025, my channels grew to a combined 80k+ followers, 2M+ likes, multiple videos over 1M views, partnerships with Walmart and Amazon, and even a feature on The Dodo.

So why am I telling this fins-to-riches story? Because beyond being a weirdly proud accomplishment, it taught me something valuable: people don’t need high production — they need connection. That insight now directly shapes how I help brands create content that actually resonates.