Following the successful announcement of the ADT + Google partnership, it was time for the creative team to swing into full gear and ideate integrated campaigns to launch the new business partnership to our consumers. With ADT’s long-standing history of the safety-first motto and Google’s eager drive for innovation and technology, it was only appropriate to bring both of these major Reasons-To-Believe into the forefront of the campaign creative.

The partnership just wasn’t smart, it was brilliant.